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The Great Lakes Fishes poster (shown right) pictures and identifies 35 varieties of fish you may encounter in the Great Lakes. What kid (or grownup) fisherman wouldn't want to have this on his wall?
For the all weather fishermen, the free "Ice Fishing" booklet is available by mail or as a downloadable pdf. "This guide to successful winter ice fishing includes: fishing gear and gadgets, tips on how to catch bluegill, yellow perch, northern pike and walleye, safety advice for thin ice and how to stay on top of the ice, clothing advice and Wisconsin regulations."
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For further details on these and other available treats, see the ASC press release. For the non-givers, Wisconsin's Water Library provides reading lists on related topics including: Ice Fishing, Fish and Fishing in Wisconsin and Cooking.